ET Manastay
Entertainment
Manastay is a comprehensive entertainment company that plans and produces original content centered on K-Culture. We go beyond simple content consumption to break down cultural boundaries by providing new experiences and value to fans around the world. Based on our innovative ideas and solid planning capabilities, we are leading the future of the entertainment industry.
China Market Entry and Global Collaboration
Through the exclusive business delegation agreement currently under negotiation with our Chinese collaborative partner, Manastay will be exclusively in charge of K-Culture content planning and marketing in Korea, Japan, ASEAN, and Central Asia. Based on this agreement, we will be providing the following exclusive services for market entry into China.
Business Overview
K-POP Idol & Performance Planning
We handle everything related to K-POP performances, from scouting and managing idol groups to planning and executing large-scale events such as concerts, fan meetings, and music festivals.
Comprehensive Artist & Content Sourcing and Contracting
We source and sign contracts for artists and works in diverse fields, including film, music, art, and sports, as well as productions like movies, TV dramas, OTT content, animations, and web dramas.
Content Marketing in Various Fields
We cover a wide range of business areas, including merchandise commercialization utilizing K-content influencers (Wanghong), production and distribution of webtoons and web novels, and contracts for theme parks and media advertising rights.
Joint Execution of Korea-China Global Projects
We collaborate with Chinese partners to plan and promote global projects in various fields, including culture, art, and sports, thereby fostering cultural exchange between the two countries.
Core Values
K-Culture Marketing:
Provide marketing campaigns that maximize brand and artist synergy with K-Culture expertise.
Performance Planning
Deliver unforgettable experiences by planning unique festivals and performances.
Content Planning:
Plan and develop unique cultural content for special enjoyment.
Film & OTT Production
Produce appealing content with sensory storytelling and high production capabilities.
K-Culture Marketing
Performance Planning
Content Planning
Film & OTT Production
World of ET Group
